top of page

Hindusthan Pencils Pvt Ltd. | Nataraj & Apsara 

JDS works as a design partner to HPPL’s marketing team, supporting Nataraj across Indian and export markets, and Apsara.

Our work spans packaging, retail communication, A+ and B+ content, outdoor media, key visuals and campaigns—creating clear, engaging and consistent communication across brand touchpoints.

Service

DESIGN RETAINER

​

Design partners to the marketing team

Client

HINDUSTHAN PENCILS PVT LTD

Year

working since 2019

New Releases 2025-26
Nataraj Pencil Packs in a Mushroom Garden.png
NATARAJ Slay ball pen pack duo.png
Apsara 2026
Nataraj India 2025-26
PHOTO-2026-09-29-10-35-57.jpg
WhatsApp Image 2026-10-23 at 2.43.19 PM.jpeg
WhatsApp Image 2026-10-23 at 2.36.30 PM.jpeg

Key visual (KV) created and illustrated by JDS for Nataraj campaign in African markets.

JDS PORTFOLIO_25 AUG 2020_Page_22_edited

Campaign Art Material : range design 

Packaging | Illustration 

We meticulously executed and visualized a comprehensive art material range, blending form and function seamlessly. Our expertise in intricate illustrations extends to engaging kids' illustration styles, adding vibrant creativity to our offerings.

Gold Pencil

Packaging |  Collaterals 

We meticulously executed and visualized a comprehensive art material range, blending form and function seamlessly. Our expertise in intricate illustrations extends to engaging kids' illustration styles, adding vibrant creativity to our offerings.

illustrations and more.....

Gold Pencil

Packaging |  Collaterals 

JDS played a pivotal role in visualizing captivating super jumbo characters, perfect for kids' coloring. Our work extended to mock-ups for retail displays, eye-catching posters, outdoor media, character illustrations, and packaging design.

image.png
c055621b-0acf-4131-8993-6af35ff49d4d_edi

Outdoor + Indoor media

Posters | Covers|  Illustrations

We meticulously executed and visualized a comprehensive art material range, blending form and function seamlessly. Our expertise in intricate illustrations extends to engaging kids' illustration styles, adding vibrant creativity to our offerings.

Outdoor + Indoor media

Posters | Covers|  Illustrations

We meticulously executed and visualized a comprehensive art material range, blending form and function seamlessly. Our expertise in intricate illustrations extends to engaging kids' illustration styles, adding vibrant creativity to our offerings.

WhatsApp Image 2024-01-23 at 6.02_edited

packaging

Packaging | Illustration 

We meticulously executed and visualized a comprehensive art material range, blending form and function seamlessly. Our expertise in intricate illustrations extends to engaging kids' illustration styles, adding vibrant creativity to our offerings.

Pencils

Packaging | Illustration 

We meticulously executed and visualized a comprehensive art material range, blending form and function seamlessly. Our expertise in intricate illustrations extends to engaging kids' illustration styles, adding vibrant creativity to our offerings.

bottom of page